We often talk about how we want to improve our vision of creating good content, and how we want to be the next big thing for people to read, share and experience, but something we’ve been looking into doing is becoming the next big pipeline for data.
While I can’t say this is something a lot of companies try to do, one of the biggest problems today is that cable/satellite providers is provide both pipelines for data and content, and not either or.
For example, Cox Communications, one of our local communications company provides services for both residential and business customers, providing cable television, internet, wireless and telephony services, but is an all around communications company, and not just one.
Our vision, or one that we’d like to achieve is providing scalable bandwidth for those that don’t need all that “fluff” (no offense to those that do provide such solutions).
The question lies, how can you do that in an age where bandwidth costs are high, and the demand for digital media is also high? The answer, scaling based on need.
For example, one customer uses his or her device (be it a smartphone, tablet or computer) to surf the web, but they don’t need all that much bandwidth to do it. You, or the business would set a relatively small cap. But what happens when they go over that cap? Most companies have a 3-strikes rule (or less) and you lose your service.
The solution: Ditch the cap, charge based on what they use. Much like how pay-as-you-go companies charge for the usage of services. But instead of charging a fixed rate, charge only for what is used, and not for what isn’t.
Now how would you scale in a larger market? The answer to that question is simple, like any carrier/communications co, you take the ratio of people on that particular pipeline, and distribute it evenly, much like how QoS (or Quality of Service) works in home networks, and Load Balancing in Small, Medium and Large scale networks.
The question to you, the masses, is would you like to see such a service? We’re tossing around ideas and markets we’d like to introduce in, and maybe, if this idea takes off, that we could build cheap, reliable, and scalable internet for all, or for those that don’t have the need for nothing more then data consumption.